What is a potential ethical concern associated with the use of Generative AI?

The potential ethical concern associated with the use of Generative AI highlighted in this case is the creation of deepfakes that can mislead or manipulate individuals. Deepfakes, which are synthetic media in which a person’s likeness is replaced with someone else’s, can be used to produce realistic but false representations of events or statements. This poses significant risks to personal reputations, can undermine trust in media, and may lead to various forms of misinformation. The ability to create convincing deepfakes raises questions about authenticity, consent, and the potential for harmful consequences in communication and social interactions.

While increased automation of jobs and over-reliance on technology are valid concerns, they are more focused on economic and societal impacts rather than direct ethical implications regarding deception and trust. Enhancements in user privacy, conversely, stand in contrast to the ethical dilemmas presented by deepfakes, as they pertain to protecting user data rather than creating ethical concerns around misinformation and manipulation.